Training, financing, placement, infrastructure — how I tried to reduce dependencies as much as possible.
The classic bootcamp model: you train people, place them in companies, take your commission. The problem is that every step depends on someone else. With FormaCash, I tried to do it differently by internalizing as much as possible.
The problem with classic bootcamps
A classic bootcamp depends on a lot of people. Training platforms are often third-party, you don't control your own tool. Student financing goes through external organizations, if the rules change you're screwed. And placement depends on companies willing to hire and pay.
Most bootcamps work like this. I already had other companies in the group, so I had the option to do it differently.
What I internalized
The training platform is developed in-house, hosted on VMCloud. Student financing goes through QuickFund. Campaign tracking uses PixelTrack. Infrastructure runs on VMCloud. Each piece is a company in the group.
That doesn't mean I'm immune to everything. But if Google changes its ad algorithm, I have my own PixelTrack data. If a bank refuses a student loan, I have QuickFund. It's not perfect, but it reduces the number of things that can block me overnight.
Double billing
A classic bootcamp bills the student and that's it. FormaCash bills the student and the company that hires them. The student pays for training, financed by QuickFund if needed. The company pays a placement fee when they hire a graduate.
And QuickFund pays FormaCash cash, immediately. The student repays QuickFund, not FormaCash. That gives me liquidity on the training side with zero non-payment risk. It's an advantage of having both companies in the same group.
Students as a pipeline
Something I hadn't necessarily anticipated: every FormaCash student uses VMCloud during training. They learn to deploy on it. When they join a company, they recommend what they know. It's not something I "designed," it came naturally.
It creates a link between group companies that costs nothing to set up. FormaCash trains people, those people use the group's products, and potentially bring them into their future companies.
The numbers
In 2025, FormaCash is €971K revenue, €47K net profit. 6 tech courses: Cloud & DevOps, Cybersecurity, Data Analyst, Fullstack, QA Automation, RevOps. Most of it is automated, the rest is external trainers. It's not huge, but it's profitable and depends on nobody else.
Internalizing the chain isn't a goal in itself. It's just that in a market where rules change all the time, having your own tools gives you room to maneuver. I was lucky to have the group's companies to do it. Not everyone can, and that's normal.
GL