Control the entire chain — from learning to job placement.
971K€
2025 Revenue
47K€
Net income
~9,890€
LTV / learner
6
Courses
Not just another bootcamp.
FormaCash is a tech training platform. The core idea is to control the entire chain — from learning to job placement — without ever depending on a third-party service. The website is formacash.fr. Based in Estonia, like the rest of the group.
The problem
In a typical bootcamp or online school, the model is: one student = one tuition fee. Period. You sell your course for 4,190€, maybe you sell a couple plugins on the side, and that's it. You have a single financial touchpoint with your customer.
The solution
At FormaCash, we have two closely linked catalogs that don't require much extra effort. B2C side, the learner pays for their training. B2B side, the company that hires our learner also pays. We position ourselves as a recruiter.
The result
It costs almost nothing extra to set up. It's about organization and design upfront, then it runs itself. No need to resell data, no outsourcing to a recruitment agency. We handle the matchmaking ourselves.
Dual B2C + B2B billing. Control the entire chain.
The learner pays for training. The company that hires them pays too. No outsourcing needed, everything is managed in-house.
LTV ~9,890€ vs ~4,590€ in the classic model.
Let's take an example. A learner who buys a course for ~4,990€ and gets placed at a company paying 40,000€/year.
LTV breakdown per learner
B2C Revenue
The training course
B2B Revenue
10 to 15% of gross annual salary
Integration upsell
150€/month for 6 months
VMCloud pipeline
Students and companies become cloud clients
3 progressive tiers. No monolithic course.
Each track is split into 3 progressive tiers — same training, but going deeper at each level.
Quick Bootcamp
Employability in a few months. 100% hands-on, straight to the point.
Deep Tech
Digging deep into fundamentals. Longer, more technical.
Diploma equivalent
Full training with company partnerships for direct recruitment.
The natural upsell
The real goal is for each step to be satisfying enough that the learner wants to continue. At the end of a tier, we offer a discount to move up. It's not displayed on public pages — it's offered directly to the person who just finished. Profitability increases with higher tiers.
6 tech tracks. Chosen because we master them.
Cloud & DevOps Engineer Junior
Infrastructure, CI/CD, containerization, monitoring
Cybersecurity Analyst SOC/GRC
Offensive and defensive security, compliance, risk management
Data Analyst BI
Data analysis, visualization, SQL, Python, BI tools
Fullstack Product Engineer
Frontend, backend, databases, deployment, product
QA Automation Engineer
Automated testing, CI/CD, software quality, test frameworks
RevOps / Sales Operations B2B
CRM, sales automation, analytics, pipeline management
Why these 6? These are areas mastered in-house — within the rest of the group, these are skills used daily. The market is strong: real demand, good pay, and people buy. AI will be added to the catalog soon.
The client funds themselves.
We're not in France chasing CPF and OPCO subsidies. FormaCash sells from Estonia. The client pays, or finances through the options we offer.
Funding options
Full payment
QuickFund credit
Installment plan
VMCloud sponsorship
External company
100% custom. 60-70% automated.
The content is built in-house. We work with domain professionals to design each course. It's a structured process, not cobbled together.
Automation / human balance
Automated: content, exercises, learning paths
60-70%External trainers: human support, grading, mentoring
30-40%Platform characteristics
100% custom platform, built in-house
Main cost center of the project
Simple but complete — completeness through simplicity
Roadmap: AI integration in pedagogical tools
Multi-stack architecture: VMCloud + GCP + AWS + Azure
971K€
2025 Revenue
47K€
Net income
~9,890€
LTV / learner
6
Tech tracks
Where everything clicks together.
QuickFund — Debt externalization
QuickFund pays FormaCash upfront, immediately. The full training price.
The learner owes QuickFund, not FormaCash.
Immediate liquidity for FormaCash, zero non-payment risk.
QuickFund has access to state insurance and recovery mechanisms — blacklisting, banking procedures.
FormaCash takes zero margin on credit. QuickFund makes its profit on interest.
VMCloud — Sponsorship and pipeline
VMCloud funds training for selected profiles with technical background.
External work contract formalized from the start after training.
Students discover VMCloud infrastructure during their training.
They and the companies they join later become VMCloud clients.
Passive, long-term revenue that builds naturally.
The results.
971K€
2025 Revenue
47K€
2025 Net income
~9,890€
LTV per learner
~4,590€
Classic model LTV
6 tracks
Number of courses
3 levels
Progressive tiers
No number of courses sold displayed. No B2C/B2B split — it's too early to communicate on that.
Structure
OU — Estonian LLC
100% DVP Holding OU
Dual B2C + B2B billing
Operations
60-70% automated
30-40% external trainers
In-house content with domain professionals
Tech stack
VMCloud — Primary hosting
GCP — Secondary cloud
AWS — Ancillary services
Azure — Specific tools
Strategy
Maximize VMCloud share in the stack
AI integration in pedagogical tools
Adding AI courses to the catalog