Full tracking — multi-platform ads, email campaigns, AI attribution. One dashboard for everything: Meta, Google, TikTok, LinkedIn, and email.
4+
Ad platforms
3
Plans
ML
Attribution
∞
White-label
Every ad platform has its own dashboard.
Meta counts conversions its way. Google has its own way. TikTok the same. Result: the numbers never match. It's impossible to know which channel actually performs.
Last-click attribution is the norm, but it's a lie. A customer sees an Instagram ad, clicks a Google ad the next day, and converts. Google takes 100% of the credit. Instagram = 0%. Budgets are allocated based on false data.
What SMBs do today
4+ dashboards open at the same time
CSV export → Google Sheets → manual formulas
Last-click attribution by default
No predictions, purely reactive
Agencies billing without proving ROI
Ads + email + attribution. One tool to track it all.
What PixelTrack does.
Unified dashboard
Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads — all on a single screen. Normalized metrics, cross-platform comparison, consolidated budget view.
Multi-touch attribution
AI model that analyzes the user's full journey before conversion. Attributes value to the right channel, not just the last click. No more decisions based on skewed data.
Server-side tracking
Works without third-party cookies. Data goes through our servers, not the browser. Post-iOS 14 compatible, GDPR-friendly, no dependency on ad blockers.
Email campaigns & newsletters
Create, send, and manage email campaigns directly in the platform. Templates, audience segmentation, A/B testing, automated sequences. No third-party tool needed.
Full email tracking
Open rate, click rate, bounce rate, unsubscribes, in-email click heatmap, read time. Built-in tracking pixel, real-time data per recipient.
Real-time analytics
Campaign data (ads + email) flows continuously, not in batches. CPA, ROAS, CTR, CPM, open rate — everything updates live. Automatic alerts if a campaign derails.
Churn prediction
ML models trained on behavioral patterns. Identifies at-risk customers before they leave. Risk score per client, automatic alerts.
Revenue forecasting
Revenue projection based on campaign trends, seasonality, and historical data. Optimistic / realistic / pessimistic scenarios.
Agencies resell PixelTrack under their own brand.
The end user never sees PixelTrack. The agency configures its branding, features, and pricing. Near-zero cost distribution channel for us, immediate added value for the agency.
Branding
Logo, colors, custom domain. The end user never sees PixelTrack.
Features
Selection of active modules. Each agency configures its own offering.
Pricing
The agency sets its own prices. Free margin.
Deployment
Production deployment on VMCloud infrastructure. End-client onboarding.
3 plans. From simple tracking to custom.
Starter
SMBs / E-commerce
- —Unified dashboard (2 platforms)
- —Server-side tracking
- —Email campaigns (sending + tracking)
- —Basic metrics
- —Alerts
For businesses that want to centralize ads + email without complexity.
Pro
Advanced SMBs / Scale-ups
- —All ad platforms
- —Advanced email (sequences, A/B, segmentation)
- —AI multi-touch attribution
- —Churn prediction
- —Revenue forecasting
- —API access
Ads + email + AI. For those who want full tracking and data-driven decisions.
Enterprise
CustomAgencies / Large accounts
- —Everything in Pro
- —Full white-label
- —Custom development
- —Custom CRM connectors
- —Dedicated dashboards
- —Unlimited email sending volume
- —Priority support + SLA
For agencies that want to resell under their brand, or businesses with specific needs.
Who we're up against.
Triple Whale
E-commerce (Shopify)
Advantage: Multi-sector, not just Shopify
Hyros
High-end ad tracking
Advantage: Accessible pricing, white-label
Supermetrics
Data connectors → spreadsheets
Advantage: Built-in dashboard, not just connectors
HubSpot Marketing
Full marketing suite
Advantage: Ad specialization, lighter, cheaper
Google Analytics
Free web analytics
Advantage: AI multi-platform attribution, not just web
Funnel.io
Marketing data aggregation
Advantage: Built-in ML, not just aggregation
Stack and architecture.
Tech stack
Why ClickHouse
Ad tracking data is massive time series — millions of events per day for an active client. PostgreSQL doesn't scale for that.
ClickHouse is a columnar database optimized for analytics. Aggregate queries on billions of rows in milliseconds. That's what enables real-time in the dashboard.
PostgreSQL remains for relational data — accounts, plans, config. Each database does what it does best.
Used internally, sold externally.
FormaCash
Tracking student acquisition campaigns. Measuring cost per enrollment, attribution by channel, ad budget optimization.
QuickFund
Credit campaign performance analysis. Which channel generates the best borrowers, not just the most clicks.
VMCloud
Hosting the entire PixelTrack infrastructure. ClickHouse, API, dashboard — everything runs on VMCloud.
Structure
Under DVP Holding OU
Estonia
100% Gaylor Loche
Model
SaaS subscription
+ B2B custom (custom dev)
+ White-label (agencies)
Target
SMBs, e-commerce, scale-ups
Marketing agencies
Ad freelancers